The UFC is taking in its first global fight kit partner in the form of Cypto.com for a substantial $175 million dollar deal.
On Wednesday, the promotion announced the partnership and gave further details on the deal and how it would impact the athlete’s uniform designs. Additionally, it was included that the sponsorship will also appear on the Octagon for pay-per-view shows and Contender Series fights.
UFC 264 To Feature New Fight Kits
As the first deal of its kind for the UFC as we enter 2021, Sportico is reporting that the partnership will last ten years and will amount to $175 million.
The new sponsorships and athletic wear is set to debut on the massive pay-per-view UFC 264: Dustin Poirier vs. Conor McGregor card. Following the partnership that was announced on Wednesday, UFC president Dana White further spoke on the matter in a press release.
“This is a partnership between two companies that are the best at what they do,” said UFC President Dana White in a release. “No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand.”
The UFC boss indicated that the Crypto.com brand would be featured on all UFC pay-per-view Octagon mats. At the time of this writing, there has been no formal statement on how this new deal with affect fighter pay or if it will have any financial implications directly correlated with the fighter.
Earlier this year, the UFC finally opted out of their Reebok deal after a six-year, $70 million contract so that they could sign with the popular MMA brand Venum. Now it looks like the Venum kits will be accompanied by Crypto.com moving forward.
The news is somewhat of a shock considering the promotion’s desire to get away from sponsorships on fight kits when they abandoned that option with Reebok many years ago but it looks like it’s making a comeback.
What do you make of the UFC’s lucrative Crypto.com deal?