According to a recent report from the New York Post, the entertainment company Endeavor intends to buy out the rest of UFC’s shares.
When all is said and done, Endeavor is seeking to make the company public. However, first, they would have to buy out the remaining UFC shares (roughly 49.9%).
With Ari Emanuel as the head of Endeavor, the company that own’s the majority of UFC shares has seen small changes through the years. Overall, it seems a focus on entertainment became a bigger priority. After a few years of doing business with the UFC, Emanuel sees a lot of potential in the premier organization. Since Emanuel and Endeavor own 51.1% of the company (a controlling interest), they have now decided to pursue the other half of the company.
Endeavor Intends To Go Public Upon Buying Out UFC
Endeavor intended to make this move in 2019 but decided to wait it out. With an initial public offering potentially on the horizon, perhaps the chances of promotion crossover fights will become more likely. Granted, the UFC will always be what we know in love but entertainment and big money pay-per-views seem to be the priority after coming off such a tumultuous year.
After the announcement of the rematch between Jorge Masvidal and champion Kamaru Usman, it’s clear selling pay-per-views is a priority. While it’s always been a priority, the entertainment aspect is paramount. Since enduring the pandemic, having former UFC stars like Miesha Tate is welcome company. The future looks bring for the promotion regardless, big fights always bring electricity and eyeballs to an event.
Without a doubt, after the UFC has operated without a crowd for about a year, despite that, Emanuel and Endeavor feel like Ultimate Fighting Championship is only going up.
What do you make of Endeavor’s possible intention of buying out all UFC shares and making the company publicly traded? Let us know below!
